In less than three days, the sales of the live broadcast room increased by 52 times, which is a "myth" created by the national trend sports telemarketing list brand Hongxing Erke. Behind the myth is the flow effect brought about by the gradually declining "veteran" of this brand, who donated 50 million materials for the flood disaster in Zhengzhou, Henan. Since its "fame", Hongxing Erke has been "hard to find a shoe" whether it is online or offline. On Weibo, the topic of Hongxing Erke attracted 770 million views and 120,000 discussion posts. In the Douyin live broadcast room,
Hongxing Erke refreshed the likes record with 400 million likes, and the 70 million turnover is the best proof of consumers' favor. Offline telemarketing list stores are also crowded. Buying a pair of Hongxing Erkes has become a social currency. Hongxing Erke is on fire, and wearing Hongxing Erke is becoming a trend. In the past, "one shoe is hard to find" used to be international brands such as Nike and Adidas. With the rise of China's supply chain, young people who are chasing imported brands have begun to turn their attention to China, which has also created opportunities for domestic sports brands. The rise of the national tide will gradually replace the market share of mainstream imported brands. This is an undoubted trend. Li Ning, Xtep, and Huili have also shown a ferocious growth trend in recent years.
In 2020, sales of foreign brands in China fell by 4.1%, while the average selling price rose by 1%, according to a report by Bain & Company. As telemarketing list a result, the total value of foreign branded goods sold in China fell by 3.1%. Meanwhile, local Chinese brands fell just 0.5%. In the economic downturn, the competitiveness of domestic products has risen. Now Hongxing Erke has also made a breakthrough. Hongxing Erke, which takes comfort and high cost performance as its selling point, conforms to the new consumption trend, and at the same time, its sense of social responsibility also unintentionally increases its popularity.